A 2020 graduate of the Warrington School of Business at the University of Florida, Emma Whitner obtained a bachelor’s in business administration and master’s in finance. Before graduation, Emma Whitner participated in an internship with Heritage Capital Group (HCG), an investment banking and advisory firm with an office located in Jacksonville, Florida.
One of HCG’s successes included advising a client on a high-profile acquisition by automotive lifestyle brand Hagerty. The company assisted the Nassau County-based motorsport event Amelia Island Concours d’Elegance, known as The Concours, in selling their brand to the automotive membership company, which would help expand the reach of their events. The founder of Concours, Bill Warner, selected HCG to represent the company in the negotiations for their experience in mergers, acquisitions, and divestitures.
The Concours is a four-day event that has expanded from an attendance that initially drew 2,200 people in 1996 to one that draws around 25,000 car enthusiasts. Here, participants engage the classic car community through auctions, shows, and other activities. The Concours is also credited with contributing $4 million to local charities since its inception. Hagerty made the purchase to further connect groups in the automotive enthusiast community. They run and organize shows for the Hagerty Driver’s Club, with 650,000 active members. With The Concours as a part of the team, Hagerty will benefit from the Amelia Island's heritage of bringing car lovers together as well.